.png)
WellRising with Cassandra Duffill
WellRising - for business owners, healers & conscious entrepreneurs ready to rise... with clarity, alignment, purpose and freedom.
Here, alignment replaces hustle and your business finally gets to feel like freedom.
Each week, Cassandra Duffill shares grounded strategy with a strategic-intuitive edge, blending practical strategy with energy, embodiment and real-life activations, so you can grow sustainably, authentically, profitably, and rise well.
Inside you'll get real conversations & practical insights to:
- Build a business that supports your energy and your income
- Create offers and pricing that align with your capacity and goals
- Market with integrity in a way that actually works
- Lead with boundaries, clarity, and CEO-level decision making
- Grow without burnout, pressure, or performative hustle
About Your Host:
Cassandra Duffill is a business mentor, qualified strategist, naturopath and intuitive, with over 25+ years in corporate marketing and entrepreneurship, for some of the worlds biggest brands - including McDonald's, Vodafone, Sony Films & Melbourne Airport, and her own brands & multi-six figure natural health practice. Cass merges strategy with energy, to help women in business rise - without pressure or burnout.
If you’re ready to create profit without pressure and expansion without exhaustion, you’re in the right place. It's your time to rise well.
Connect with Cass: https://cassduffill.com
WellRising with Cassandra Duffill
Why Alignment Is the New Strategy: Ep 85
For years, we’ve been told to “follow the strategy.” Funnels. Blueprints. Algorithms. Hustle harder. But what if that’s exactly what’s been holding you back?
In this episode, Cass flips the old paradigm on its head and dives deep into why alignment, not just strategy, is the real secret to sustainable success.
She shares how chasing strategy-first approaches can disconnect you from your energy, your purpose, and your joy… and what happens when you finally build a business that feels as good as it looks.
You’ll hear how Cass restructured her entire business after burnout (twice!), why “light vs. heavy” is now her favourite decision-making filter, and how you can start designing your business to match your natural rhythm; not from someone else’s formula.
If you’re craving ease, flow, and results that don’t cost your peace, this is your permission slip to lead differently.
In this episode:
✨ Why the old “strategy-first” model burns out heart-led entrepreneurs
✨ How to recognize when your business is out of alignment
✨ The invisible walls of resistance (and what they’re really showing you)
✨ What it looks like to choose frequency first and framework second
✨ How to create success that actually feels good
Want to join the free group mentioned in the episode? The link is in the footer, and new community coming in March 2026!
Let's Chat - Send an instant message now
Free Resource: Attract Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
