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Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Wellness Business Academy
Start With What You Know & Grow Into What You Need (Repeat!):Ep 82
In this empowering episode, Cass Duffill busts one of the biggest myths in business: that you need everything “figured out” before you start.
She shares why perfectionism is the dream killer of momentum and how real growth comes from starting where you are, taking imperfect action, and allowing your business to evolve as you do.
Cass walks through the practical steps to simplify your business plan into one page, stop over-certifying, release offers that drain you, and pivot with power. If you’ve been stuck waiting for the “right time,” this episode is your permission slip to start now.
Key Takeaways
- Perfectionism kills progress. Stop waiting for everything to be ready, clarity comes through action.
- Your business evolves with you. It’s okay (and powerful) to pivot as your life and passions change.
- Ditch the extra certifications. You already have everything you need to get moving.
- Simplify your plan. Create a one-page business plan: revenue, offers, marketing, goals.
- Let go of what drains you. Release clients, offers, or workdays that no longer fit your life or energy.
- Authenticity over everything. Build a business around what lights you up — that’s where longevity lives.
Cass Says:
"Imperfect action beats perfect planning every single time.”
“You didn’t give up a reliable salary to build something you hate.”
“Your business should grow with you, not against you.”
Cass’s One-Page Business Plan Framework:
- Revenue Goal: Write your total annual revenue target, then break it into monthly goals.
- Offers: Keep it simple — no more than 5! (Initial, follow-up, package, DIY, long-term.)
- Marketing Channels: Focus on 3–4 that work — website SEO, email, blogs, and long-form video.
- Big Goals: List 3 major outcomes for the year (e.g. new offer, first retreat, client milestones).
- Visibility: Stick that plan where you see it daily — front and center, above your workspace.
TimeStamps:
00:02 – Start With What You Know — the mindset shift that frees your growth
02:10 – How to leverage your existing skills and experience
04:35 – Why more qualifications won’t fix your business blocks
06:00 – Permission to pivot — letting go of offers and clients that drain you
08:40 – Real examples from Cass’s clinic days
10:20 – The universal law of “runs of clients” (you attract who you are!)
11:55 – Simplify your strategy: the one-page business plan
14:35 – YouTube & SEO — how to get organic clients in 2026
17:00 – How AI is reshaping client discovery
18:45 – Aligning your goals with what truly lights you up
Suggested Episode Pairing:
🎧 Mindset, Momentum & Money Blocks: Building a Business on Solid Ground
🌿 Connect with Cass
🌐 Website → cassduffill.com
📸 Instagram → @cassduffill
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Visit my website www.cassduffill.com
