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Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Wellness Business Academy
Mindset, Momentum & Money Blocks: How to Build Your Business on Solid Ground: Ep 81
Are you feeling stuck, stressed, or like your business success always feels just out of reach? In this powerful episode, Cass Duffill breaks down the truth about mindset - what it is, what it isn’t, and how it directly shapes your business outcomes.
Cass shares real stories from her clinic days, client experiences, and her own transformation from scarcity-driven hustle to abundant alignment. You’ll learn how to identify the hidden mindset patterns sabotaging your progress, and practical ways to shift into flow, ease, and abundance.
She also gives a sneak peek into her upcoming book, The Abundant Healer (launching March 3, 2026), where she devotes an entire section to mindset and momentum - the twin engines of sustainable business growth.
In this episode Cass reveals how to break scarcity cycles, rewire your mindset, and build a business that flows with abundance, not burnout.
Cass Says:
“A business built on scarcity is like building on sand — it won’t last.”
“You’re not meant to be affordable for everyone. You’re meant to be aligned with the right ones.”
“When your nervous system feels safe, abundance flows naturally.”
Top Takeaways
- Mindset is your foundation, not your finish line. Strategy still matters, but it only works when you believe you can
- Scarcity is sneaky. It makes you underprice, overwork, and attract misaligned clients.
- Charge your worth unapologetically. You deliver transformation, not transactions.
- Hustle ≠ success. Alignment creates more flow than overdrive ever could.
- Authenticity sells. Your story and results are your most powerful marketing tools.
Timestamps
00:05 – Why mindset matters more than motivation
02:00 – Overwhelm and stress are choices, here’s why
04:00 – How action activates abundance
06:00 – Stepping into your CEO energy
08:15 – The trap of scarcity thinking (and how to escape it)
10:30 – Regulating your nervous system for clarity and calm
12:30 – Pricing and charging your worth, releasing “healer guilt”
17:00 – The truth about hustle culture and burnout
19:00 – Why rest is the most productive thing you can do
21:00 – Stop chasing credentials, build with authenticity instead
23:20 – Rewiring your mindset: practical steps to abundance
25:00 – Journaling and reframing your limiting beliefs
27:00 – Cass on growth, authenticity, and what’s next
About Cass Duffill
Cass Duffill is a business coach, naturopath, and author who blends strategy with soul. She helps women in wellness and service-based businesses grow from alignment, not exhaustion — using mindset, nervous system work, and grounded planning.
Her upcoming book, The Abundant Healer, launches March 3, 2026
Connect with Cass
Website → cassduffill.com
Instagram → @cassduffill
Join the community → cassduffill.com/newsletter
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Visit my website www.cassduffill.com
