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Wellness Business Academy
** The podcast is currently on a break while Cass recovers from major surgery. Keep an eye out for new episodes coming in July 2025 **
Wellness Business & Entrepreneurship Podcast in Australia
Wellness Business Academy is about empowering natural health practitioners, therapists & coaches to shake off the shackles of what you thought your practice should be - and create a practice you love!
The tagline says it all - Live Your Passion, Grow Your Practice!
There's no "one way" to create your dream practice, and here on this podcast we'll be talking about them all. A workshop style podcast with practical steps and easy-to-apply advice, created for action-takers who crave simplicity over hustle.
You'll hear from Cass, as well as leading experts in the industry, so you can grow your practice the way it suits YOU. Success on your own terms, whatever success looks like for you.
Cass is a naturopath and leading business mentor in Australia. Interestingly, she's also a medical medium, a psychic and an intuitive business coach. So what you'll get on this podcast is a unique blend of information bridging topics including marketing and growing your practice, but also listening to your intuition, following your passion and overcoming mindset blocks holding you back.
Let's tell you a bit more about Cass.... on the back of a standout corporate career that flaunts brands like McDonald's, Vodafone & Sony Films, Cass launched a natural health practice (as a solo mum of 2, with just $12 in the bank). Within just 3 months the practice was booked solid, turning over multi six figures every year for almost a decade. Now, Cass helps health practitioners & wellness entrepreneurs to create their dream practice too (with an elite group of VIP clients flowing through her virtual practice).
So friends, whether your dream is full books every day.. a lifestyle practice from your laptop... online revenue streams... a standout signature program... or something in between, this podcast is for you!
Learn more, connect with Cass and download free resources here https://cassduffill.com/
Wellness Business Academy
The Follow-Up Strategy That Converts 40% More Clients - Ep 75
Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works.
Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're literally leaving money on the table.
In this episode, I'm sharing the exact 4-step follow-up system I used in my practice to convert 40% more discovery calls into paying clients. You'll discover why health decisions are different from other industries, the psychology behind why people need time to decide, and how to follow up in a way that's helpful, not pushy.
I'll also reveal some shocking statistics about conversion rates that will completely change how you think about your discovery calls and why most practitioners are missing out on their biggest revenue opportunity.
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ The conversion reality check – Only 20-30% of people book during discovery calls, but 40-50% convert within 21 days with proper follow-up. Most practitioners are missing this massive opportunity.
2️⃣ The mindset shift that changes everything – You're not being pushy, you're being helpful. Think of follow-up like checking on a friend who's unwell - supportive, compassionate, and authentic.
3️⃣ The 4-step system that works – Immediate same-day follow-up, 48-72 hour check-in, one-week value-add, and two-week final touch. Simple, systematic, and incredibly effective.
SPECIAL ANNOUNCEMENT:
FREE Visibility Marketing Workshop - October 1st, 10am AEST
Ready to stop wasting time on marketing that doesn't work? Join me live to discover where your ideal clients really are and create 90 days of content that converts. Limited to 50 practitioners - no replays available.
Register FREE: VISIBILITY MARKETING WORKSHOP
If this episode helped you, please share it with a fellow practitioner who needs to hear this message!
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
