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Wellness Business Academy
** The podcast is currently on a break while Cass recovers from major surgery. Keep an eye out for new episodes coming in July 2025 **
Wellness Business & Entrepreneurship Podcast in Australia
Wellness Business Academy is about empowering natural health practitioners, therapists & coaches to shake off the shackles of what you thought your practice should be - and create a practice you love!
The tagline says it all - Live Your Passion, Grow Your Practice!
There's no "one way" to create your dream practice, and here on this podcast we'll be talking about them all. A workshop style podcast with practical steps and easy-to-apply advice, created for action-takers who crave simplicity over hustle.
You'll hear from Cass, as well as leading experts in the industry, so you can grow your practice the way it suits YOU. Success on your own terms, whatever success looks like for you.
Cass is a naturopath and leading business mentor in Australia. Interestingly, she's also a medical medium, a psychic and an intuitive business coach. So what you'll get on this podcast is a unique blend of information bridging topics including marketing and growing your practice, but also listening to your intuition, following your passion and overcoming mindset blocks holding you back.
Let's tell you a bit more about Cass.... on the back of a standout corporate career that flaunts brands like McDonald's, Vodafone & Sony Films, Cass launched a natural health practice (as a solo mum of 2, with just $12 in the bank). Within just 3 months the practice was booked solid, turning over multi six figures every year for almost a decade. Now, Cass helps health practitioners & wellness entrepreneurs to create their dream practice too (with an elite group of VIP clients flowing through her virtual practice).
So friends, whether your dream is full books every day.. a lifestyle practice from your laptop... online revenue streams... a standout signature program... or something in between, this podcast is for you!
Learn more, connect with Cass and download free resources here https://cassduffill.com/
Wellness Business Academy
Your Ideal Clients Aren't On Social Media (and what to do instead) - Ep 74
Your Ideal Clients Aren't on Social Media (And What to Do Instead)
You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings.
Sound familiar?
In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion people on social media? They're not looking for practitioners like you.
🔥 What You'll Discover:
The shocking reality about where your ideal clients actually spend their time (hint: it's not scrolling Instagram)
Why health clients behave completely differently from other consumers
The "social media time trap" that's stealing your hours.. and your sanity
Where successful practitioners are actually finding their best clients
The one marketing channel with 45-65% engagement rates (compared to less than 1% on social)
Why going viral won't grow your practice (and what will)
💡 The Reality Check:
Most practitioners are spending hours every week on social media, and avoiding the channels and activities that actually work.
🎯 This Episode is Perfect For:
Natural health practitioners, wellness coaches, and anyone building a health-focused practice who's tired of the social media hamster wheel and ready for marketing that actually converts.
📺 Prefer to Watch?
This episode is also available as a video on the Wellness Biz Academy YouTube channel for the full visual experience. WATCH ON YOUTUBE
📈 Ready to Focus Your Marketing Where It Counts?
This episode gives you permission to quit the platforms that aren't serving you and shows you exactly where to invest your energy instead.
Visit THE WEBSITE to explore how we can work together to build your practice using strategies that actually work.
💬 Connect with Cass:
Website: https://cassduffill.com/
More episodes: https://cassduffill.com/wellness-business-academy-show/
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
