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Wellness Business Academy
Wellness Business Academy: Where Strategy Meets Soul
The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.
Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.
About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).
After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.
What You'll Get:
- Practical, actionable business strategies
- Marketing systems that attract your ideal clients
- Guidance on creating offers that actually sell
- Real talk about building sustainable, profitable practices
- The perfect blend of strategic thinking and intuitive wisdom
Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.
Connect with Cass: https://cassduffill.com
Wellness Business Academy
Your Ideal Clients Aren't On Social Media (and what to do instead) - Ep 74
Your Ideal Clients Aren't on Social Media (And What to Do Instead)
You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings.
Sound familiar?
In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion people on social media? They're not looking for practitioners like you.
🔥 What You'll Discover:
The shocking reality about where your ideal clients actually spend their time (hint: it's not scrolling Instagram)
Why health clients behave completely differently from other consumers
The "social media time trap" that's stealing your hours.. and your sanity
Where successful practitioners are actually finding their best clients
The one marketing channel with 45-65% engagement rates (compared to less than 1% on social)
Why going viral won't grow your practice (and what will)
💡 The Reality Check:
Most practitioners are spending hours every week on social media, and avoiding the channels and activities that actually work.
🎯 This Episode is Perfect For:
Natural health practitioners, wellness coaches, and anyone building a health-focused practice who's tired of the social media hamster wheel and ready for marketing that actually converts.
📺 Prefer to Watch?
This episode is also available as a video on the Wellness Biz Academy YouTube channel for the full visual experience. WATCH ON YOUTUBE
📈 Ready to Focus Your Marketing Where It Counts?
This episode gives you permission to quit the platforms that aren't serving you and shows you exactly where to invest your energy instead.
Visit THE WEBSITE to explore how we can work together to build your practice using strategies that actually work.
💬 Connect with Cass:
Website: https://cassduffill.com/
More episodes: https://cassduffill.com/wellness-business-academy-show/
Let's Chat - Send an instant message now
Free Resource: Attract Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
