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Wellness Business Academy
** The podcast is currently on a break while Cass recovers from major surgery. Keep an eye out for new episodes coming in July 2025 **
Wellness Business & Entrepreneurship Podcast in Australia
Wellness Business Academy is about empowering natural health practitioners, therapists & coaches to shake off the shackles of what you thought your practice should be - and create a practice you love!
The tagline says it all - Live Your Passion, Grow Your Practice!
There's no "one way" to create your dream practice, and here on this podcast we'll be talking about them all. A workshop style podcast with practical steps and easy-to-apply advice, created for action-takers who crave simplicity over hustle.
You'll hear from Cass, as well as leading experts in the industry, so you can grow your practice the way it suits YOU. Success on your own terms, whatever success looks like for you.
Cass is a naturopath and leading business mentor in Australia. Interestingly, she's also a medical medium, a psychic and an intuitive business coach. So what you'll get on this podcast is a unique blend of information bridging topics including marketing and growing your practice, but also listening to your intuition, following your passion and overcoming mindset blocks holding you back.
Let's tell you a bit more about Cass.... on the back of a standout corporate career that flaunts brands like McDonald's, Vodafone & Sony Films, Cass launched a natural health practice (as a solo mum of 2, with just $12 in the bank). Within just 3 months the practice was booked solid, turning over multi six figures every year for almost a decade. Now, Cass helps health practitioners & wellness entrepreneurs to create their dream practice too (with an elite group of VIP clients flowing through her virtual practice).
So friends, whether your dream is full books every day.. a lifestyle practice from your laptop... online revenue streams... a standout signature program... or something in between, this podcast is for you!
Learn more, connect with Cass and download free resources here https://cassduffill.com/
Wellness Business Academy
Is Your Website Sabotaging Your Practice? - Ep 72
Is Your Website Sabotaging Your Success?
Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.
If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized.
In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that's actually repelling your ideal clients.
What you'll learn:
• Why "trying to help everyone" messaging connects with no one
• The homepage mistakes that lose visitors in 3 seconds
• Why your About page sounds like every other practitioner's
• The call-to-action problems costing you consultations
• My framework for websites that actually convert visitors into clients
The reality check:
When you try to attract everyone, you attract no one. Your ideal clients aren't looking for someone who "helps with everything" - they're looking for someone who understands their specific struggle.
When someone with chronic fatigue visits your site and sees you also treat acne, weight loss, and stress management, they think you don't specialize in what they need. They keep looking.
But when they see messaging that speaks directly to their experience, they think "this person gets me."
Ready to go deeper?
If you're tired of a beautiful website that doesn't convert, I'd love to help you build a practice that attracts your ideal clients consistently. Check out my mentoring programs at cassduffill.com.
Found this episode helpful? I'd love to hear from you - send me a message through my website or share this with a fellow practitioner who needs to hear it.
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
