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Wellness Business Academy
#1 Wellness Business & Entrepreneurship Podcast in Australia
Wellness Business Academy is about empowering natural health practitioners, therapists & coaches to shake off the shackles of what you thought your practice should be - and create a practice you love!
The tagline says it all - Live Your Passion, Grow Your Practice!
There's no "one way" to create your dream practice, and here on this podcast we'll be talking about them all. A workshop style podcast with practical steps and easy-to-apply advice, created for action-takers who crave simplicity over hustle.
You'll hear from Cass, as well as leading experts in the industry, so you can grow your practice the way it suits YOU. Success on your own terms, whatever success looks like for you.
Cass is a naturopath and leading business mentor in Australia. Interestingly, she's also a medical medium, a psychic and an intuitive business coach. So what you'll get on this podcast is a unique blend of information bridging topics including marketing and growing your practice, but also listening to your intuition, following your passion and overcoming mindset blocks holding you back.
Let's tell you a bit more about Cass.... on the back of a standout corporate career that flaunts brands like McDonald's, Vodafone & Sony Films, Cass launched a natural health practice (as a solo mum of 2, with just $12 in the bank). Within just 3 months the practice was booked solid, turning over multi six figures every year for almost a decade. Now, Cass helps health practitioners & wellness entrepreneurs to create their dream practice too (with an elite group of VIP clients flowing through her virtual practice).
So friends, whether your dream is full books every day.. a lifestyle practice from your laptop... online revenue streams... a standout signature program... or something in between, this podcast is for you!
Learn more, connect with Cass and download free resources here https://cassduffill.com/
Wellness Business Academy
#53: Magnetize Clients With Standout Marketing
In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, she suggests networking, community building, and collaborating as effective strategies for creating standout marketing. Cass also encourages the use of technology and tools to streamline marketing efforts. Overall, the episode provides actionable tactics for attracting and retaining clients through standout marketing.
Takeaways
- Understand your ideal client deeply to create targeted marketing messages.
- Craft a compelling value proposition that sets your business apart from competitors.
- Utilize various marketing tactics, such as content marketing and social proof, to attract and retain clients.
- Leverage email marketing and segment your list for personalized communication.
- Network, build communities, and collaborate to expand your reach and establish yourself as an expert.
- Use technology and tools to streamline marketing efforts and maintain a consistent presence.
Chapters
00:00 Creating Client Magnetism
02:23 Understanding Your Ideal Client
03:13 Crafting a Compelling Value Proposition
04:37 Utilizing Marketing Tactics
06:23 Networking, Community Building, and Collaborating
08:02 Leveraging Technology and Tools
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
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