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Wellness Business Academy
#1 Wellness Business & Entrepreneurship Podcast in Australia
Wellness Business Academy is about empowering natural health practitioners, therapists & coaches to shake off the shackles of what you thought your practice should be - and create a practice you love!
The tagline says it all - Live Your Passion, Grow Your Practice!
There's no "one way" to create your dream practice, and here on this podcast we'll be talking about them all. A workshop style podcast with practical steps and easy-to-apply advice, created for action-takers who crave simplicity over hustle.
You'll hear from Cass, as well as leading experts in the industry, so you can grow your practice the way it suits YOU. Success on your own terms, whatever success looks like for you.
Cass is a naturopath and leading business mentor in Australia. Interestingly, she's also a medical medium, a psychic and an intuitive business coach. So what you'll get on this podcast is a unique blend of information bridging topics including marketing and growing your practice, but also listening to your intuition, following your passion and overcoming mindset blocks holding you back.
Let's tell you a bit more about Cass.... on the back of a standout corporate career that flaunts brands like McDonald's, Vodafone & Sony Films, Cass launched a natural health practice (as a solo mum of 2, with just $12 in the bank). Within just 3 months the practice was booked solid, turning over multi six figures every year for almost a decade. Now, Cass helps health practitioners & wellness entrepreneurs to create their dream practice too (with an elite group of VIP clients flowing through her virtual practice).
So friends, whether your dream is full books every day.. a lifestyle practice from your laptop... online revenue streams... a standout signature program... or something in between, this podcast is for you!
Learn more, connect with Cass and download free resources here https://cassduffill.com/
Wellness Business Academy
#52: Beyond Social Media: Why Your Posts Are Not Enough
In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients.
We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges.
We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.
The episode concludes with some actionable takeaways and metrics to track your marketing effectiveness.
Chapters
00:00 Introduction and Background
03:30 The Limitations of Relying Solely on Social Media for Marketing
06:04 Diversifying Content: Reaching and Engaging Different Audiences
09:58 Optimizing Websites: Driving Traffic and Converting Visitors into Clients
12:57 The Power of Email Marketing: Building Relationships and Nurturing Connections
13:26 Analysing and Adjusting: The Importance of Metrics and Results
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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